4D filmmaking - Young Man Kang interview

LA 411 Magazine Interview~

Recently Director Young Man Kang collaborated with fellow Avatar (director: James Cameron) alumni, Just Cause 3d, on his 4d Experience Project (client Hyundai). The 4d Experience was one of the first in the world to use a 4D 5G grandeur theater ad in 2010.

Hyundai Grandeur/Azera gets KDM 4D promo - Avatar may have been a box-office king thanks in part to its wonderful use of 3D film-making. Hyundai, however, is not impressed by Mr. Cameron's science-fiction epic and it's decided to show-off the all-newGrandeur/Azera to the Korean public by way of a 4D commercial shown in theaters.

Hyundai wants those watching this clip to get the sensation that they're actually behind the wheel of the lux'd-up full-size sedan. While we can't get that feeling from watching a video on the internet, we can imagine where some well-placed mist and wind might show up to tantalize senses beyond just vision.


LA411 - Young Man Kang World premiere launch of the “Hyundai Car 4D film in 4D equipped theaters (CGV) throughout Korea how did this deal become a reality?

YMK- We collaborated with fellow Avatar (director: James Cameron) alumni, Just Cause 3D on our 4DExperience Project (client Hyundai). The 4DExperience was one of the first in the world to use a 4D 5G grandeur theater ad in 2010.
World premiere launch of the ‘Hyundai Car’ 4D film in 4D equipped theaters (CGV) throughout Korea December 20, 2010.
Hyundai wants those watching this clip to get the sensation that they're actually behind the wheel of the lux'd-up full-size sedan. While we can't get that feeling from watching a video on the internet, we can imagine where some well-placed mist and wind might show up to tantalize senses beyond just vision.

LA411 - What camera & system did you use for 3D and 4D filming?

YMK- We shot 4D experience project with 3D stereoscopic system, Two Red One MX cameras, two Vision3 3D zoom lens with Element Techinica Quasar rig.
Qtake HD 3D system and Cineform and Smoke 3D editing system.
4D system, we planed from the concept with 4D software programmer and make the storyboard, then we shot 3D stereoscopic system, and editing the film and give rough cut to give to 4D engineers to set up 4D effects at the 4D Plex theater.
They have 4D effects such as wind, chair moving, spray, smell, strobe, tackle.
The first 4D film in commercial theaters, not theme parks, was in Korea in the 4D Plex theaters in 2010, was ‘Avatar’.
Based up 3D film ‘Avatar’ , 4D programmer created 4D effect system throughout the film, but our 4D project has a world record for the first 4D film that start shooting with 4D concept from the beginning of the production.

Kpop Blady - Crazy Day (Director's cut) 블레이디 미친날

Kpop Blady - Crazy Day (Director's cut) 블레이디 미친날

This music video shot entirely with the Sony PMW-F3.
Shot early morning to sunset at Maldives on Conrad & Beach House island, and just a few shots from Singapore.

Singer: Blady - Da-rae, Bun-Hong, Sun-Young, and Kang-Yoon (블레이디 - 다래, 분홍, 선영, 강윤)
Song: Crazy Day (미친날)
Composers: Burning Sweet Potato (Sun-Yup Kim, Woo-Joon Choi, and Sang-Min Lee)
Choreography: Main Spirit
MV Director: Young Man Kang
Representative: SY6 Entertainment

First Ever 3D Film Shot on Location in Heavenly Conrad Island, Maldives

On June 9th, rookie girl group Blady took off to the Maldives to film for their music video, “Crazy Day“, which will be under the direction of Hollywood director Young Man Kang. Not only is this the first ever Korean idol group to film their music video in the Maldives.

Recently Director Young Man Kang collaborated with fellow Avatar (director: James Cameron) alumni, Just Cause 3d, on his 4d Experience Project (client Hyundai). The 4d Experience was one of the first in the world to use a 4D 5G grandeur theater ad in 2010.

Not resting on past successes, Young Man Kang wanted to push again the limits of 3d immersive filmmaking with the new music video and documentary for Blady's newest release "Crazy Day".

Shooting a somewhat run and gun style and creating the 3d in post production takes a keen eye and deep understanding of the whole 2d-3d/4d filmmaking process. When asked about the experience this is what Young had to say, "3d is the most immersive way to capture film today. While most music videos do a lot of CGI in post I feel the best 3d is what is real, and found in the natural settings so I chose to shoot with wide angles with tons of depth of field in beautiful settings to really emphasize and to really capture the three dimensionality and beauty of Conrad and the Beach House Islands."

We also talked to the producer Jeff Ali and he had this to add "Currently we're converting the 2d acquired footage into 3d, (post is being done in Japan). Our goal is to create a 3d experience that doesn't require 3d glasses." This whole project will be released in ten or more language in cooperation with Media Entertainment which is based in London and will be handling translations and worldwide distribution and global marketing.

CEO Kim Tae Ahn of SY6 Entertainment revealed, “In order to raise Blady into Hallyu stars, we are starting them off internationally right from the production stages. Director Kang Young Man saw the potential Blady has as Hallyu stars and agreed to direct their music video. Blady is a group that was created from the get-go with the international audience in mind, so with their debut, we hope to unleash the plans we have for them to secure their growth as Hallyu stars.”

k-pop 3D music video - Blady's Crazy Day

First Ever 3D Film Shot on Location in Heavenly Conrad Island, Maldives

On June 9th, rookie girl group Blady took off to the Maldives to film for their music video, “Crazy Day“, which will be under the direction of Hollywood director Young Man Kang. Not only is this the first ever Korean idol group to film their music video in the Maldives.

Recently Director Young Man Kang collaborated with fellow Avatar (director: James Cameron) alumni, Just Cause 3d, on his 4d Experience Project (client Hyundai). The 4d Experience was one of the first in the world to use a 4D 5G grandeur theater ad in 2010. Not resting on past successes, Young Man Kang wanted to push again the limits of 3d immersive filmmaking with the new music video and documentary for Blady's newest release "Crazy Day". Shooting a somewhat run and gun style and creating the 3d in post production takes a keen eye and deep understanding of the whole 2d-3d/4d filmmaking process. When asked about the experience this is what Young had to say, "3d is the most immersive way to capture film today. While most music videos do a lot of CGI in post I feel the best 3d is what is real, and found in the natural settings so I chose to shoot with wide angles with tons of depth of field in beautiful settings to really emphasize and to really capture the three dimensionality and beauty of Conrad and the Beach House Islands." We also talked to the producer Jeff Ali and he had this to add "Currently we're converting the 2d acquired footage into 3d, (post is being done in Japan). Our goal is to create a 3d experience that doesn't require 3d glasses." This whole project will be released in ten or more language in cooperation with Media Entertainment which is based in London and will be handling translations and worldwide distribution and global marketing.

CEO Kim Tae Ahn of SY6 Entertainment revealed, “In order to raise Blady into Hallyu stars, we are starting them off internationally right from the production stages. Director Kang Young Man saw the potential Blady has as Hallyu stars and agreed to direct their music video. Blady is a group that was created from the get-go with the international audience in mind, so with their debut, we hope to unleash the plans we have for them to secure their growth as Hallyu stars.”

Hyundai Grandeur/Azera gets KDM 4D promo

Video: Hyundai Grandeur/Azera gets KDM 4D promo

by Jeff Glucker (RSS feed) on Dec 22nd 2010 at 12:28PM

Hyundai Grandeur/Azera gets the 4D treatment – Click above to watch video after the jump

Avatar may have been a box-office king thanks in part to its wonderful use of 3D film-making. Hyundai, however, is not impressed by Mr. Cameron's science-fiction epic and it's decided to show-off the all-newGrandeur/Azera to the Korean public by way of a 4D commercial shown in theaters.

Hyundai wants those watching this clip to get the sensation that they're actually behind the wheel of the lux'd-up full-size sedan. While we can't get that feeling from watching a video on the internet, we can imagine where some well-placed mist and wind might show up to tantalize senses beyond just vision.

If you really want to try and recreate the 4D experience, have a friend on hand with a fan and a spray bottle then click past the jump to watch the clip. Thanks for the tip, Spark!

World premiere launch of the ‘Hyundai Car’ 4D film in 4D equipped theaters (CGV) throughout Korea (December 20, 2010)

Young Man Kang directed this film with his 3D team from Avatar, JUST CAUSE 3D